TOP OF MIND : USE CONTENT TO UNLEASH YOUR INFLUENCE AND ENGAGE THOSE HC

Proven strategies for staying top of mind with your audience—from Inc.com’s #1 content marketing company What do all successful businesses have in common? They’re the first name that comes to mind when people think about their particular market. How do companies achieve this? By developing habits and strategies that focus on building meaningful relationships and delivering value consistently, day in and day out. In Top of Mind, the cofounder of a leading content marketing company shows you how to create business opportunities by occupying the space at the top of your audience’s minds—and keeping it there. This groundbreaking book explains how consumer needs and expectations have changed and what this shift means for readers interested in building a brand—whether you’re a leader in marketing engaging potential customers, a VP of sales bringing in new business, or a director of HR who’s recruiting the best talent in the industry. It provides effective ways to establish trust and foster connections; maintain transparency and consistency; identify and clearly communicate the “why” behind the message; and create processes to make that message part of a brand’s DNA. Maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call.