ALL LEVELS

Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: * traditional marketing techniques and theories, * the practical and tactical decision-making processes involved in marketing, * up-to-d..

This package includes a physical copy of Essentials of Operations Management, 1st edition by Nigel Slack, Alistair Brandon-Jones, and Robert Johnston, as well as access to the eText and MyOMLab. To access the eText and MyOMLab you need a course ID from your instructor. Essentials of Oper..