ΟΡΓΑΝΩΣΗ & ΔΙΟΙΚΗΣΗ, ΟΙΚΟΝΟΜΙΑ, ΜΑΡΚΕΤΙΝΓΚ

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything youve ever wanted to know-and more-about navigating the new world. Gary Vaynerchuk-the inspiring and unconventional entrepreneu..

Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter. Its a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and appoint your best people to make ch..

Jeffrey D. Sachs is one of the worlds most perceptive and original analysts of global development. In this major new work he presents a compelling and practical framework for how global citizens can use a holistic way forward to address the seemingly intractable worldwide problems of persistent extr..

Poll after poll has confirmed that an astonishing number of workers are disengaged from their work. Why is this happening? And how can we fix the problem? In this bold, enlightening book, social psychologist and professor Daniel M. Cable takes leaders into the minds of workers and reveals the sur..

What is the secret to Amazons success? What does the ecommerce giant have in store for the future? Explore the disruptive new retail strategies of the worlds most relentless retailer and gain valuable lessons that can be applied to any business in the ecommerce sector, with original insight from the..

Tom Rath, author of five influential bestsellers, reveals the three keys that matter most for our daily health and wellbeing, as well as our engagement in our work. Drawing on the latest and most practical research from health, psychology, and economics, this book focuses on changes we can make to c..

First published in 1981, this was the first book ever to be written explicitly for the right side of the readers brain. Much has been made of the research conducted into the left side of the brain - home to language and logic. The right side works in images, whole patterns and undefined feelings..

Make the move up to senior management with lessons from world-renowned business school experts Based on themes from INSEADs popular Transition to General Management programme, authors Kevin Kaiser, Michael Pich, and I.J. Schecter offer sound advice and practical insights for those looking to move to..

Grow revenue by leveraging behavioral marketing during your next campaign Behavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of behavioral marketing including cus..

Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from t..

Launch a business and ignite a movement with a powerhouse blog!Born to Blog is filled with practical, street-smart techniques and ideas to help you create and manage a winning business blog. Learn how to attract a loyal following, promote your blog, and write powerful content that generates new busi..