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ADVERTISING AND PUBLIC RELATIONS RESEARCH PB

ADVERTISING AND PUBLIC RELATIONS RESEARCH PB
ADVERTISING AND PUBLIC RELATIONS RESEARCH PB
  • Διαθέσιμο σε 16-17 ημέρες αναλόγως με την διαθεσιμότητα του εκδότη
  • TAYLOR & FRANCIS LTD
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
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Language ΑΓΓΛΙΚΑ
Pages 376
Publisher TAYLOR & FRANCIS LTD
Writer Donald W. Jugenheimer-Larry D. Kelley-Jerry Hudson-Samuel Bradley
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Τιμή Καταστήματος: 16,70€
Τιμή Web
79,49€
  • Κωδικός: tsi.222823
  • Βάρος: 0.67kgr
  • SKU: 9780765636065
  • ISBN: 9780765636065
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