AESOP IN BUSINESS A NEW PERSPECTIVE ON CLASSIC MYTHS

How does the The Shepherd and the Wolf highlight the merits of truthful communication? In what ways does the The Hare and the Tortoise encourage entrepreneurs? Hoe does The Jackdaw and the Doves advocate the need for a business philosophy? How does The Wolf and the Old Woman illuminate the benefits of active listening? Why does openness blossoms through The Winter and the Spring allegory? How does The Traveler and Mercury commend the social role of a business? Covering all aspects of human conduct, the wisdom that is embedded in the Aesopian myths, extends naturally to the world of business. And just as in life, so in business every Aesopian myth becomes a timeless ethical hint.