ALIBABAS WORLD

In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the worlds largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazons, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibabas World, author Porter Erisman, one of Alibabas first Western employees, who helped spearhead its international expansion, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the worlds most dominant e-commerce player. Now, in the first English language account of Alibabas extraordinary success, Erisman shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth thats poised to sweep the ecommerce world today. And he analyzes Alibabas role as a harbinger of the new global business landscape – with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba – and its inevitable descendants – is both essential and instructive.